Published on Saturday, March 20, 2010 by Michael Stevens
November 9, 2007
A brief digression. When you make your living as a creative director, you get used to clients wrecking your work. The depth of their misguidedness has never failed to astonish me. Again and again, I’ve seen companies act against their own best interest, insisting on headlines, graphics and strategies that could never work, and in the process, rej...